Rob Sullivan - SEO Strategist & Digital Authority since 2001

About Rob Sullivan

Rob is an SEO strategist and digital marketer who has been active in the search engine optimization industry since 2001. With over two decades of experience, he has witnessed the evolution of search from the early days of keyword stuffing to the modern era of AI-driven intent.

His expertise lies in technical SEO, content strategy, and authority building. He specializes in helping websites navigate complex algorithm shifts by focusing on high-quality, human-centric content and robust E-E-A-T principles. Throughout his career, he has successfully managed digital growth for a diverse range of industries - providing a grounded and historical perspective that few in the field possess.

When he is not analyzing search trends or optimizing site architecture, he is often traveling and exploring the outdoors.

SEO and SMS – How The Two Combine To Make Marketing Magic

SEO and SMS – How The Two Combine To Make Marketing Magic

2021-03-17T14:42:06-07:00May 6th, 2020|

Combining search engine optimization (SEO) and short message services (SMS) is a sure way to make marketing magic when it comes to your business goals and dreams.

Finding A Home For Orphaned Web Pages – Why It Matters For SEO

Finding A Home For Orphaned Web Pages – Why It Matters For SEO

2021-03-22T15:19:17-07:00April 1st, 2020|

Since an orphaned page provides no substance or relative meaning to a website they can often have a very negative impact on not only resources and business but also how the search engines view them in terms of SEO, site ranking, and page ratings.

Google PageRank – Where It Stands As A Search Engine Optimization (SEO) Factor Today

Google PageRank – Where It Stands As A Search Engine Optimization (SEO) Factor Today

2021-03-22T14:43:09-07:00March 24th, 2020|

Even though the public version of PageRank is non-existent anymore Google has reiterated time and again that PageRank is still a part of their search engine ranking algorithm behind the scenes. Find out how important PageRank still is here.

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