A time tested search engine optimization (SEO) strategy, building backlinks will remain relevant regardless of the changes in search algorithms.  While there are a plethora of ways to build backlinks some approaches prove much more valuable than others. Search engines like Google and Bing look at high quality backlinks as authority markers and as websites we can view them as additional internet real estate and visitor pointers.  How we build white hat SEO backlinks has changed over the years but what remains the same is just how important having them is for search engine marketing (SEM) and optimization. When it comes to building search engine approved and praised backlinks there is no easy shortcut and most strategies take time, diligence, resources and hard work. 

Plenty of blackhat search engine optimization (SEO) techniques have come and gone.  Given the current SEO landscape there are also a few new methods presenting themselves which is why it’s so important to stay updated on the latest trends and methodologies.  Even though there are some traditional “old school” backlink creation concepts that still work to this day, using the latest insights an expert SEO company can provide is a powerful way to continue to rise in the search rankings and results. One of the most beneficial features of backlinks is that they are long lasting and can provide infinite amounts of internet marketing and SEO link “juice”.  If your SEO backlink plan is feeling inadequate or outdated here are a few ideas you can try to implement and integrate with the help of a knowledgeable, reputable and capable SEO company.

Strategy #1: “Double Impact” Content

The “Double Impact” content SEO strategy is where you find a piece of content that is ranking in the top 3 for a targeted keyword and then taking that media and making it a 100X better. If it had search engine optimization impact the first time it was created just imagine the potential it has for a second even better iteration. Once you do create the content it is important to promote it properly.

Strategy #2: Guest Column Expert

The guest column expert SEO method is to use a free service like Help a Reporter Out (HARO) to find leads for posting articles and blogs as a guest on other authoritative websites in your industry or niche.  When you sign up to HARO there are media requests released everyday that you can pick up and submit for which when approved and published leads to profile backlinking and highly desired search engine signaling.

Strategy #3: Target Content Formats

The target content format technique focuses on using proven search engine marketing and SEO friendly structures that attract audiences. Content such as List Posts, Quizzes, “Why” Posts, “How to” Posts, Infographics and Videos have all tested as strong draws of attention for both websites and search engines. By producing content that people and search engines are known to love you set yourself up to become a source of backlinks and SEO goodness from a wide variety of angels.

Strategy #4: Broken Link Rebirthing

The broken link rebirthing tactic is about finding broken links in the web in your area of expertise and then asking the website owners to replace the broken link with your link that nicely compliments the old missing content.  It’s helping other website owners improve their own sites while also generating key search engine optimization (SEO) backlink exposure for yourself.

Strategy #5: Link Controlling

The link controlling system is an approach that focuses on building personal accounts on websites that allow for nofollow and dofollow backlinks.  There are profiles that you own and control where you have the ability to build backlinks around the content that you create. These are backlinks that give you complete control over the entire process and allow for expansion and duplication at minimal cost.

Using the above search engine optimization (SEO) backlink building systems is a sure way to improve your website search rankings and results.  The more places people and search engines can find you on the internet the better chances you will not only have to be discovered but also defined as search rank worthy.  The above is a broad overview of what works in backlink building today but it is always advantageous to work with an SEO company you can trust to really dial in the backlink direction that works best for your specific budget and goals.  Backlinks are an integral and essential piece to any sound search engine optimization and search engine marketing (SEM) that never go out of style, which is why it’s so pertinent to add them to your SEO portfolio.

Let’s Work Together


Let us help you get your website found.  Or, if you simply have a few questions, then fill out the form below and we will get back to you.