As suggested above, there are many different sources of visitor traffic which you could take advantage of, so which is the most effective? Well, that depends on your business goals, and the time you have. If you need to attract customers NOW then some sort of paid program, like Google AdWords is probably best. But this can also be a very expensive and time-consuming process.
Social media might be a good option as well, but again it depends on the type of customer you are searching for. You could spend time building your audience with catchy and engaging posts, or you could spend some money on some targeted ads. Again, this can end up being expensive and time consuming.
Or, you could go where 90% of internet users go daily – a search engine. More specifically, work on your organic, or free, search engine ranking.
However, if you don’t know where to go or what to do this again can be a very time-consuming process. If you do it right, you can attract many new customers at a fraction of the cost of the paid options. Do it wrong and your site could be hardly seen in search engines, or worse, penalized and removed from the search index.
That’s why we always tell our clients – focus on search first, then look at other options like social media and ads.
If this is you, and you are considering hiring a firm to handle your SEO, here are three reasons why you should: