Do You Need Help With Your Social Media Marketing?

SOCIAL MEDIA IS BECOMING A MORE IMPORTANT TOOL FOR ONLINE PROMOTION. ARE YOU TAKING ADVANTAGE OF IT?

KELOWNA SOCIAL MEDIA MARKETING

Social Media Marketing, also known as Social Media Optimization, or SMO, refers to the ability to use social media sites such as Twitter, Facebook, Google+, LinkedIn, Pinterest and more to gain exposure for your event or company here in Kelowna or around the valley, or around the world.  The exposure you want for your business is up to you.

Whether you have ever signed up for Facebook, or sent a tweet on Twitter, we will help you get your message out to your customers.  From setting up the various social media profiles for you, to helping you efficiently manage them, so you don’t spend a lot of time switching from social media profile to social media profile.

How you interact with your customers via your social media accounts is up to you.  Whether you want to be very hands on, or hands off.

If you aren’t involved in social media at all we will start by creating new profiles for you on the most popular social media sites.

Once your profiles are set up we will help you integrate them into your current online marketing campaign so that when you have something to say, not only does it show up on your website, but it is also sent out to all your followers via your social media profiles.

If you aren’t comfortable writing content, no problem.  We have a professional team of writers who will research and compose the updates needed for your social media presence.  They take into account your goals, as well as any SEO you are doing and ensure to align your social media marketing plan to them.

It’s not uncommon for customers of our social media program to not only get leads and new business from more traditional SEO, but they also gain leads and customers through the social media profiles we’ve created and optimized to target your perfect customer.

The Process

Prior to beginning your social media campaign, we will do the following:

Current Social Accont Analysis

The first step of any effective social program is to first understand where you are?  What is your comfort level?  How many different social channels have you tapped into? What’s missing?  What are your goals for your social campaign?

Keyword Research

Once we’ve assessed your current situation, and identified your goals (with your help of course) we will perform a phrase analysis to determine what people are using to find businesses like yours within the various social media platforms.

Content Writing

Once we’ve identified your goals, and agreed upon the phrases people are using to find businesses like yours on social sites, we will begin to create unique, custom status updates, posts and tweets to share on the various platforms.

Social Media Posting

Once the posts have been written, you will have final editorial control over the content.  We will not post or share anything that you haven’t first approved.  Once you have approved, we will begin posting to the various channels at the best times to reach the most people.

Visitor Analytics

Every month we will provide a detailed report showing you how well your social media campaign is performing.  We will look at each channel to determine what is working and what isn’t, and report back to you our findings.

Adjust As Needed

As with our SEO programs, we are always assessing campaigns for success.  We do the same with our social campaigns.  We will identify the types of posts driving the most traffic and adjusting our tactics as needed to ensure we continue to attract your ideal customers.

Frequently Asked Questions regarding Social Media Marketing

Social media marketing involves using platforms like Facebook, Instagram, and LinkedIn to promote your business, engage with customers, and build brand awareness. For businesses in Kelowna, it’s important because it allows you to connect with the local community, promote your products or services, and build a loyal customer base. Social media marketing also provides a cost-effective way to reach your audience and stay competitive in a growing local market by fostering engagement and increasing your online visibility.

Social media marketing can help your Kelowna business reach a local audience by using targeted ads, location-based hashtags, and geo-tagging to focus on customers within the region. You can also create content that resonates with local interests, such as promoting community events, partnering with local influencers, or highlighting Kelowna’s unique features. By engaging with your followers through comments, shares, and direct messages, you build stronger connections with customers in your area and increase your business’s presence in the local market.

Kelowna businesses should focus on platforms that align with their target audience. Facebook is great for connecting with a broad, local demographic and running targeted ads. Instagram works well for visually showcasing products, especially for businesses in retail, tourism, or hospitality. LinkedIn is ideal for B2B companies and networking within the local business community. TikTok can be beneficial for businesses looking to engage younger audiences with creative, short-form content. It’s important to select platforms where your target audience is most active and engaged.

Small businesses in Kelowna can measure the success of their social media marketing efforts by tracking key metrics like engagement (likes, comments, shares), follower growth, website traffic from social media, and conversion rates (sales, bookings, or inquiries). Tools like Facebook Insights, Instagram Analytics, or Google Analytics can help you monitor these metrics. Additionally, tracking the return on investment (ROI) from paid ads or promotions can provide valuable insights into which campaigns are working and where to adjust your strategy for better results.

Purpose Driven Promotion is a leading provider of Social Media Marketing services in Kelowna and is dedicated to helping businesses reach their full potential. With a deep understanding of the latest social media trends and techniques, Purpose Driven Promotion is dedicated to helping businesses improve their online visibility and reach their target audience through effective and efficient social media marketing.

Social Media Marketing Kelowna is a critical component of any digital marketing strategy, and Purpose Driven Promotion is the go-to company for this type of service. With a focus on providing customized social media marketing services, Purpose Driven Promotion helps businesses in Kelowna reach their target audience and improve their online visibility in the most effective and efficient way possible.

Purpose Driven Promotion offers a range of social media marketing services, including strategy development, content creation, community management, and much more. With the help of Purpose Driven Promotion, businesses in Kelowna can take advantage of the power of social media and reach their target audience in a way that is both effective and efficient.

Social media marketing is a fast-paced and ever-evolving field, and Purpose Driven Promotion is at the forefront of this change. With a deep understanding of the latest social media trends and techniques, Purpose Driven Promotion is dedicated to helping businesses in Kelowna succeed in this rapidly changing landscape. Whether you’re looking to improve your online visibility, reach a new target audience, or achieve your marketing goals, Purpose Driven Promotion has the expertise and experience to help you succeed.

In conclusion, Purpose Driven Promotion is a leading provider of Social Media Marketing services in Kelowna. With a focus on helping businesses reach their full potential, Purpose Driven Promotion offers a range of services, including Social Media Marketing Kelowna, that are designed to help businesses succeed in today’s competitive digital landscape. Whether you’re looking to improve your online visibility, reach a new target audience, or achieve your marketing goals, Purpose Driven Promotion has the expertise and experience to help you succeed.

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