Keyword rankings are an essential metric for tracking your website’s search engine performance. By monitoring your keyword rankings, you can see how your website is performing in search results, identify which keywords are driving the most traffic, and adjust your SEO strategy accordingly.
There are many tools available for tracking keyword rankings, including SEMrush, Ahrefs, and Google Search Console. By using these tools, you can monitor your website’s performance over time and make data-driven decisions to improve your search engine rankings.
Keep in mind, however, that some of these tools have limitations. For example, some tools may not check your rankings at a data center close to you. Therefore the results may be slightly different.
With regards to using Google Search Console to check rankings, you must also be aware that this tool provides an average of rankings and not the actual current ranking. This is because Google rankings do tend to fluctuate – sometimes from day to day and sometimes from hour to hour – depending on the search phrase used and the volatility of the search market. For example, something newsworthy may fluctuate several times per day, while more generic phrases may only change once or twice per week.