With the unexpected emergence of the coronavirus crisis, businesses, brands, products and services were left scrambling to redefine themselves given the circumstances that are being presented. From social distancing, to wearing masks, to new laws and guidelines, to increased health awareness, to protests and so much more COVID-19 has ushered in a wide variety of new parameters that companies must adapt to and account for. The pandemic is impacting every facet of how we live our lives and this means that common practices such as local search engine optimization (SEO) need to adjust accordingly. Now that there is an increased interest in internet activities due to a shift in how we approach our daily responsibilities, the need for improving and optimizing our online profiles is greater than it has ever been. With state of the art technologies like geo mapping, live pick up delivery options, feedback and reviews, contact details, social media, and video and picture content, services and tools like “Google My Business” are providing unprecedented value to those utilizing them correctly.
Now that change is a constant part of the world due to the pandemic the need for managing your local search engine marketing is taking on a whole new meaning. Long gone are the days of sitting back and relaxing when it comes to your internet marketing and local SEO. COVID-19 has changed the face and landscape of how we conduct and transact business on the world wide web and this will require us to pay much more attention to the details when it comes to reputation marketing and search engine rankings and results. SEO for local mapping and organic search engine strategies should be closely watched and carefully cultivated as their relevance has been magnified due to the coronavirus crisis. By placing a renewed emphasis integrating local SEO goals with natural organic search engine optimization content you are able to expand your reach and exposure even during these unique and uncertain times. So what are some of the pertinent aspects of local search engine optimization (SEO) and internet marketing we should be aware about given the worlds reformed look in The wake of COVID-19.