Organic Site Audit

AN IMPROPERLY CODED WEBSITE CAN KILL YOUR SEARCH ENGINE RANKINGS

An organic site audit is an audit of your website, looking at both internal and external factors which could impact the rankings of your website.

When we perform a site audit on your site we look at many different aspects which could affect your site’s search engine ranking. Everything from your hosting to your Facebook page (if you have one). We also look at how your site is structured and how search engines see your site.

We look at over a dozen different items in detail to see if any of them will have any impact, positive or negative, on your ability to rank competitively on search engines such as Google and Bing.

But it is not just your site we look at. We also look at external influences which can affect your website. Things such as links pointing to your site, social media factors and more.

But we do not just pick your site apart and leave you no further ahead. We also provide you concrete suggestions for addressing potential issues and provide you the steps necessary to make improvements to your site.

An organic site audit is generally the first thing we recommend to all our clients. This is because we feel this is the most important part of any successful online marketing campaign.

After all, what’s the point of spending money on a site if it is broken and will not perform to its fullest potential? That’s why we offer this service – to fix any issues which may be there BEFORE we proceed with other online marketing suggestions.

The Process

Our organic site audit covers all aspects of a websites performance in search engines

IP Address Check

An IP address check is used to not only see how your site is hosted, and where.  We look to see how many other sites are also hosted there and review those to ensure they will not have a negative impact on your website’s ability to rank.

WHOIS & Domain Registration Review

WHOIS is a database of all website on the web.  We can check your domain name registration information and look for any red flags which could impact your website’s ranking.  Things like registration length can have an impact on rankings.

File Type Analysis & Recommendations

There are some file types which search engines prefer and others which they do not.  We will look deeply into your hosting environment to see how it saves and serves your web pages, and provide recommendations as needed.

Dynamic Delivery Issues

Some websites are what we call “static” and some are “dynamic”. It all depends on how your site is built and how pages are served.  Generally, search engines prefer static appearing sites over dynamic.  If yours is dynamic we can provide options if needed.

Broken & Missing Link Check

Links refers to both other websites that link to yours, as well as pages within your site which link to each other.  Broken links do have a negative impact on rankings.  Identifying and fixing these is important to achieving search engine rankings.

Site Spiderability

Site spiderability refers to how well and easily your website can be “crawled” by the search engines.  Crawlers, or spiders, are automated software programs which find and follow all your site’s pages, links and images.

Page Hierarchy

The site hierarchy, or how your site is organized, is very important to its usability.  A well thought out, well structured website makes it easy for users to find what they are looking for.  A poor hierarchy leads to site abandonment and lower sales.

Folders and Subfolder Structure

Folder structure is related to page hierarchy.  Most website are organized into folders.  Within the folders reside the web pages.  A well optimized folder structure helps with usability and encourages users to stay longer on your website.

HTML Structure

Correct HTML structure (including proper use of code and tags) is the cornerstone of every website.  An improperly coded website could lead to errors with your website, resulting in lost visitors and revenue.

Frames and Flash

While not as important these days, the use of frames and Flash are old techniques which both no longer add value, and decrease the usability of a website.  Flash, for one, is no longer being used, while frames are not search engine friendly.

Content Audit

As the saying goes “content is king”.  While this is partly true when it comes to search engine optimization, it isn’t the only factor.  However a website needs enough content to be considered authoritative.  We will analyze all your pages to let you know which pages need work.

Link Audit

Related to the “broken link check” we will perform a full accounting of all links your site has – both internal and external – and tell you which ones are good, which are bad, and what to do about them.

Social Media Audit

Social media usage is growing daily.  Some customers prefer social media to find and research businesses online.  We look at your social media footprint and provide recommendations to help expand your reach.

Let’s Work Together

TELL US MORE ABOUT YOUR PROJECT

Let us help you get your website found.  Or, if you simply have a few questions, then fill out the form below and we will get back to you.

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