When we think about Search Engine Optimization (SEO) rarely do we equate it to earth’s natural features but it can often help perspective, growth and success when we connect the offline with the online.  By pondering and dissecting the intrinsic and extrinsic beauty of both SEO and the Okanagan Lake near Kelowna we can begin to draw key similarities that make both valuable and powerful derivations.  There is little doubt that the internet has enhanced our access to real world landmarks and its these types of improved relations that we can draw applicable knowledge, inspiration and motivation for many different business scenarios.  In the case of Search Engine Optimization (SEO) by drawing a parallel to such an amazing phenomenon as Okanagan Lake our minds and companies can reach successes once unfathomed.

Located in British Columbia, Canada the awe and allure of Okanagan Lake has plenty to teach us when it comes Search Engine Optimization (SEO).  At times we can get lost in all the technical Internet Marketing and SEO Company jargon online.  By taking a step back and relating something tangible to important web based concepts it is much easier to picture what it takes to reach the top of search rankings.  While the Okanagan Lake may not help us to intricately understand the deep details of SEO it can spark new found desires in us all to go after the aspects of our websites that are most prone to encourage expansion and prosperity.  So what are the main features of Okanagan Lake that can also give us insight into high quality search engine marketing (SEM) and optimization (SEO) strategy. Let’s take a look at three characteristics of the Kelowna region based lake that also heavily relate to SEO.Okanagan Lake SEO

  1. Inspiration and Insight #1: Depth – Not uncommon for the lake to be 100 m deep only 10 m offshore and with a maximum depth of 232 metres (761 ft near Grant Island) a thriving community of wildlife developed from the deep lake features.  Just like the lake when you include depth within your Search Engine Optimization (SEO) you to will start to thrive. From content, to backlinks, to social media, to keywords, to guest posting, to local search engine marketing and everything in between a good search engine strategy and campaign will always involve a great deal of depth in SEO company services.
  2. Okanagan Lake SEO Inspiration and Insight #2: Diving In – A unique feature of Okanagan Lake is Squally Point, a popular cliff-diving venue, which is another great area to draw SEO inspiration from.  While people go to Squally Point for fun and entertainment there are still a lot of lessons to build from in regards to approaching SEO as well.  You must be willing to dive right into Search Engine Optimization (SEO) and to start trying and testing things out. Staying stagnant and not taking calculated risks will get you nowhere in SEO as is also the case with cliff diving.  You must be willing to get “wet” in relation to SEO by staying constantly active and setting your sights on hitting targets and goals just like jumping off a cliff.
  3. Okanagan Lake SEO Inspiration and Insight #3: Destination – Looking at the history of Okanagan Lake you find that the lack of roads in the region made the lake a destination for passenger travel and freight shipment.  In the same light your Search Engine Optimization (SEO) should focus on allowing your website and search results to be a destination for people trying to find the products or services you offer.  You must allow your SEO to be a carrier of your brand and messages to the right locations and eyeballs. Becoming a link to potential sales and conversions similar to how the lake was (and still is today) a carrier of people and cargo as well as an excursion for tourists showcases just how much using your SEO as conduit to beneficial rewards online is also vital.

The clear water and views of amazing scenery of Okanagan Lake should be a great reminder to us all just how important it is to have an uncluttered vision of where you want your Search Engine Optimization (SEO) efforts to go.  The fact remains that your SEO investments and resources should always take into account Depth, Diving In and Destination and we can easily keep these crucial concepts on the forefronts of our plans by remembering the relatable aspects of life in conjunction with Okanagan Lake.  So the next time you decide to hire or work with an SEO Company be sure that they include all three of the above foundations in their plans and proposals. If you don’t want your next SEO efforts to sink sometimes it’s as easy as reflecting on a Canadian lake that many over the years have grown to love.