Since an orphaned page provides no substance or relative meaning to a website they can often have a very negative impact on not only resources and business but also how the search engines view them in terms of SEO, site ranking, and page ratings.
Even though the public version of PageRank is non-existent anymore Google has reiterated time and again that PageRank is still a part of their search engine ranking algorithm behind the scenes. Find out how important PageRank still is here.
The Google search engine is placing so much emphasis on local listings, even often giving them priority in the top of rankings and results the value of such a service simply can not be ignored anymore. In this article we go over the main characteristics of this expanding local profile structure that Google is now offering.
While there is little telling which direction Search Engine Marketing (SEM) and Search Engine Optimization (SEO) will ultimately go as 2020 progresses, one thing is for certain and that is the trends and topics we discuss here will be applicable to gaining traction in ranking, results, clients and followings.
If you are a small business owner, then you probably already know that you’ve got a pretty full plate. Between managing the day to day operations to growing the business, budgeting, hiring, marketing. You’re busy. So when you have to figure out how to market your business online, how do you go about it? Do you pay for placement? Focus on social media like Facebook? Or should you hire an SEO specialist, or handle your search engine optimization yourself?
Many things happened in search in 2019. I predicted them all to varying degrees. Truth be told I'm pretty good at predicting what will happen in search. Therefore I present this : My predictions for certain aspects of search in 2020.