With over 200 ranking factors in Google’s search algorithm alone it can be easy to get lost in the sea that is search engine optimization (SEO). While the very best Kelowna SEO Company will know every key detail to all 200 plus ranking factors its still vital for all website owners to at least have a strong general overview on what goes into producing search results. Given the extensive access to web browser specific data tools like Google Analytics, Google Search Console, Google Pagespeed Insights and Google Lighthouse there really is no excuse not to work with an SEO Company that can help you make the right decisions. Knowing which factors to focus on will go a long way towards ensuring that your SEO, search engine marketing (SEM) and internet marketing campaigns are guided in the right direction.
When it comes to reviewing your search engine optimization (SEO) efforts there will be a few major categories that are a must cover. SEO audits by a reputable SEO company are the perfect opportunity to double check that you are accounting for all the right ranking factors. While some of the biggest factors in search rankings include referring domains, organic, click-through-rate, domain authority, mobile usability, dwell time, total number of backlinks, content quality and On-page SEO there is still a variety of higher level categories that any great SEO plan should touch on. So what Google search ranking factors should we set our sights on when partnering with an SEO company? Here is a great list to keep bookmarked for the next time you do embark on an SEO audit or project.