Designing effective content for search engine optimization (SEO) is about creating the types of content that have historically performed well within search engine algorithms. Some of the most popular forms of content found in search engines includes blog posts, short-form evergreen articles, long-form thesis’, photo galleries, detailed lists, interactive tools, comprehensive category pillars and landers, guides and how to’s, infographics, video, and much more. Building content that sticks is about providing high quality, unique, engaging and intriguing information in a likeable and easily digestible format. It requires heavy research, a high level of expertise and an elevated amount of experience within the framework of search engine optimization (SEO) algorithms.
Separate goals and missions require different approaches and formats to content. Regardless, one must always remember that value and understanding to the search engines and the user must always remain a top priority. Clear, concise and catchy content is what finds its way to the top of search results, browser bookmarks, and people’s online interests. Only by offering up such instruction and intelligence on a consistent basis can the leaders be distinguished from the stragglers.