Rob Sullivan

About Rob Sullivan

Rob is an SEO strategist and digital marketer who has been active in the search engine optimization industry since 2001. With over two decades of experience, he has witnessed the evolution of search from the early days of keyword stuffing to the modern era of AI-driven intent.

His expertise lies in technical SEO, content strategy, and authority building. He specializes in helping websites navigate complex algorithm shifts by focusing on high-quality, human-centric content and robust E-E-A-T principles. Throughout his career, he has successfully managed digital growth for a diverse range of industries - providing a grounded and historical perspective that few in the field possess.

When he is not analyzing search trends or optimizing site architecture, he is often traveling and exploring the outdoors.

Google Places Expands Into Google My Business – What You Need To Know

2026-03-10T14:00:09-07:00March 17th, 2020|

The Google search engine is placing so much emphasis on local listings, even often giving them priority in the top of rankings and results the value of such a service simply can not be ignored anymore. In this article we go over the main characteristics of this expanding local profile structure that Google is now offering.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Trends and Tactics To Try In 2020

2026-03-10T13:55:25-07:00March 10th, 2020|

While there is little telling which direction Search Engine Marketing (SEM) and Search Engine Optimization (SEO) will ultimately go as 2020 progresses, one thing is for certain and that is the trends and topics we discuss here will be applicable to gaining traction in ranking, results, clients and followings.